The Bank clients fear not currently only, the loss in the value of their assets, but they are also the offers and the advice of its bank in question. Today also the offers of other banks be used to a greater extent. Customers often choose banks that offer the best fee, or the best service for a specific product. More than half (62 per cent) of bank customers to more than a Bank maintains business relationships. High fees of the previous banking partner, according to the study, are the most common reason.
In addition to the search for the most attractive offer, however also mentioned security considerations play an important role. However more favourable terms are the single most important reason for the selection of a new bank account. Here, 74 percent of all survey respondents by the bbw marketing and Nelson have specified that it can be moved by more favourable terms with another bank to a bank draft. Only with very clear distance to follow the more interesting financial products that are called by 31 percent of bank customers as important change reason. Due to better 27 Percent of all German citizens would change beyond their bank service and more staff at the new Institute as the bbw survey has revealed.
A greater reliance is neck and neck with better advice and also is among the most important reasons for a bank draft. Another 24 percent of all respondents as a reason for a change of the Bank see a better accessibility of the Bank branch. Just under 19 percent see more expertise and competence, as well as lower opening of bank branches and thus every fifth banking as a reason for a bank draft. Less often mentioned, however, the more pleasant atmosphere with 10 percent, as well as a greater discretion with 9 percent. The change reason of the better images ranked the last with 8 percent against it.